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’); }(); home nav OracleSearch Products Resources Support Events View Accounts Sign In Back Oracle Account Sign-In Create an Account Help Sign Out Cloud Account Sign in to Cloud Sign Up for Cloud Free Tier No results found Your search did not match any results. We suggest you try the following to help find what you’re looking for: Check the spelling of your keyword search. Use synonyms for the keyword you typed, for example, try application” instead of software.” Try one of the popular searches shown below. Start a new search. Trending Questions Close Applications Customer Experience Contact us Oracle CX Marketing Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Oracle Live: The Time Is Now—Recapture Growth with Oracle Cloud Applications Join Steve Miranda on September 29 as he explores why now is the time to outpace change. Leading companies will share how they are responding to this time of uncertainty by pivoting forward and embracing continuous innovation. Watch now The Forrester Wave™: Email Marketing Service Providers, Q2 2020 Oracle’s a leader again in Forrester’s latest assessment of top email marketing vendors. We believe Oracle is recognized for empowering marketers to understand each individual customer and respond to their unique needs. Read the report Gartner Report: Magic Quadrant for CRM Lead Management 2020 Once again, Gartner named Oracle a Leader. Oracle was recognized for its completeness of vision and ability to execute. Read the report Why choose Oracle CX Marketing? Unify your customer data Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Learn how a customer intelligence platform can help Deliver relevant experiences in real time Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Get closer to your customers (1:32) Easily execute sophisticated marketing Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Watch the PETstock story (2:01) Explore CX Marketing B2B Marketing B2C Marketing Eloqua Responsys Maxymiser Infinity CX Audience CrowdTwist CX Content Unity Marketing automation solutions for personalized B2B marketing Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies. See solution details View a demo Features Marketing automation Lead management Targeting and segmentation Account intelligence Personalization and testing Loyalty and engagement Content management Customer data platform Data management platform Data-driven campaign management for B2C marketing professionals Stop wondering what your customers are trying to tell you. Easily activate unlimited, real-time behavioral data to deliver up-to-date, relevant experiences to every individual to increase revenue and drive growth. See solution details View a demo Features Cross-channel campaign management Campaign optimization and analytics Audience segmentation Personalization and testing Loyalty and engagement Content management Customer data platform Data management platform Orchestrate intelligent campaigns Oracle Eloqua’s industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles. See product details View a demo Features Advanced data management Segmentation and targeting Adaptive campaign orchestration Asset creation and management Lead management and scoring Sales and marketing alignment (ABM) Marketing measurement Open, extensible platform Enterprise-ready and scalable Easily manage B2C campaigns Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits. See product details Features Real-time, responsive marketing Cross-channel consistency Email, SMS, MMS, push, in-app, and beyond Targeting and segmentation Actionable analytics and insights Cross-channel A/B and multivariate testing Customer journey orchestration Simplified dynamic content management Collaboration and process management Enterprise scalability Purpose-built AI Advanced professional services Optimize and personalize digital experiences Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI. See product details View a demo Features Real-time personalization Content and product recommendations Predictive insights A/B and multivariate testing Multipage funnel testing Cross-device campaigns Single-page application support Heatmaps, powered by Infinity Mobile app optimization Next-generation visual editor Enterprise-level performance Market-leading security Prebuilt integrations Streaming behavioral intelligence and real-time decision-making Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment. See product details View a demo Features Real-time behavioral data streaming Intelligence applied to data collected AI- and machine-learning–driven predictions Multichannel behavioral data collection Data augmentation and object stitching Individual, customer digital behavior profiles created Personalization and recommendations (product, content, offers) A/B, multivariate testing, and heatmaps Behavior pattern querying to derive segments Digital analytics and cross-channel insights Data utilization and activation at scale Enterprise-level performance and security Funnel analysis to help understand customer journeys Customer outreach actions (targeting, retargeting) suggested Easily segment audiences and increase performance Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance. See product details View a demo Features Agile audience assembly Priority-based waterfall segmentation Integration with Oracle Data Cloud Data enrichment and management Audience analysis Campaign performance analytics Customer data activation Audience data visualization Drag-and-drop user interface Bidirectional Responsys integration Integrated AI Drive engagement and loyalty marketing Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value. See product details View a demo Features Multichannel engagement opportunities Customized program design Flexible integrations and campaigns Personalized experiences Rewards management, sourcing, and fulfillment Analytics and reporting 360-degree customer view Easy-to-use interface Scalable, cloud-based SaaS platform Create intelligent content faster Oracle CX Content helps you deliver consistent experiences across your CX...